Marketing Campaign for Forex Trading: An Academic Overview
A marketing campaign is a series of coordinated promotional activities conducted by a business or organization to reach a specific target audience with a clear goal in mind. Forex marketing campaigns, specifically, are media-driven activities utilized by forex brokers, traders, and related suppliers to maximize profits and expose their brand to potential investors. Forex campaigns typically include online marketing initiatives such as SEO, SEM, and affiliate marketing, as well as traditional print, radio, and television advertisement.